Can boring machines win hearts and mines?

New clean tech and storage facilities around Australia provide great opportunities for the tourism industry and maximising economic value capture, says Adam Joseph.

When SA Premier mentioned the ‘Big Battery’ being built by US car manufacturer Tesla can double as a tourism attraction it drew howls of ridicule on social media and a gentle dig by former managing director of Tourism Australia (now federal Treasurer) Scott Morrison....

Click here for the full article in Marketing Magazine, Australia